de la vie is a fictional shoe brand for city dwellers who rely on comfortable yet stylish shoes to carry them through whatever lifestyles we decide to try on that day, painlessly--because wearing too many hats takes up too much closet space. de la vie shoes pair with every outfit, every occasion, every lifestyle, and will take you wake up wanting to go. slogan: because wearing many hats takes up too much closet space
logo variations (using the brand color palette). The logo is evocative of a shoelace, because just like shoelaces, DLV shoes can be styled in an endless variety of ways
moodboard. parisian lifestyle meets hygge. de la vie means “of life.” What are the lifestyles of your life? How can you go from work to happy hour to a date, without changing shoes? Or getting blisters?
graphic element inspired by french-style one-line-drawings (picasso, matisse). the illustration is evocative of the movement of feet, and walking through life.
graphic elements inspired by french-style one-line-drawings (picasso, matisse). the illustration is evocative of the movement of feet, and walking through life.
shopping bags
shoebox
tote bag you receive with online purchases
pouch of dried lavender that your receive with every pair of shoes, in order to keep your shoes smelling fresh